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Sunday, July 26, 2020 | History

5 edition of Marketing education and the real world and Dynamic marketing in a changing world found in the catalog.

Marketing education and the real world and Dynamic marketing in a changing world

American Marketing Association.

Marketing education and the real world and Dynamic marketing in a changing world

combined proceedings.

by American Marketing Association.

  • 150 Want to read
  • 35 Currently reading

Published in Chicago .
Written in English

    Subjects:
  • Marketing -- Congresses,
  • Marketing -- Study and teaching -- Congresses

  • Edition Notes

    Includes bibliographical references.

    Other titlesDynamic marketing in a changing world.
    StatementEdited by Boris W. Becker and Helmut Becker.
    SeriesSeries,, no. 34, Series (American Marketing Association) ;, no. 34.
    ContributionsBecker, Boris W., ed., Becker, Helmut, 1937- ed.
    Classifications
    LC ClassificationsHF5415 .A57537
    The Physical Object
    Paginationxxv, 566 p.
    Number of Pages566
    ID Numbers
    Open LibraryOL5458962M
    LC Control Number73161380

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Marketing education and the real world and Dynamic marketing in a changing world by American Marketing Association. Download PDF EPUB FB2

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Marketing Education and The Real World and Dynamic Marketing in a Changing World is a Combined Proceeding brought out by the AMA. Edited by Boris W. Becker and Helmut Becker, this volume contains papers presented the New York Spring Conference and Houston Fall Conference.

The papers bring incited commentaries and expositions on marketing, marketing research, and marketing. Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.

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